Experience the cutting-edge LG QNED with Quantum Dot NanoCell colour technology, setting new standards for colour accuracy and richness. This ground-breaking innovation delivers content bursting with vivid, true-to-life colours, boasting 100 colour volume to showcase delicate differences in tone and colour spectrum never seen in LED TVs. Immerse yourself in a visual feast where every detail pops with unparalleled clarity and vibrancy, redefining your viewing experience and bringing your favourite content to life like never before. Optimised picture and sound come to life with LG's smart a5 AI Processor, the TV's intelligent core. Enjoy features like 4K Upscaling for crisp images and AI Brightness Control, which dynamically adjusts brightness based on ambient light for optimal viewing. Additionally, AI Sound Pro enhances stereo sound, transforming it into an immersive virtual 9.1.2 channel surround sound experience. With the Smart webOS Platform, you can easily navigate through a vast array of content, including premium streaming services like Netflix and Disney, all while enjoying seamless upgrades to keep your TV current with the latest features.